campbell's

Everyone Is Cooking.

Appealing to a younger crowd that was either over-scheduled or under-equipped to make a real dinner, Campbell's launched a new line of easy-to-use, foodie-inspired cooking sauces. To introduce Skillet Sauces, we launched an integrated, user-generated campaign that celebrated this new democratization of cooking and leveraged the behavior of socially-driven food photography to spread the message across all media: with new Campbell's Skillet Sauces, now everyone is cooking.